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Shifting Perspective: Community-focused Engagement

June 28th, 2010

Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us ” as this enlivens a new era of community-focused marketing and engagement.

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Improving Your Company’s Social Performance

June 14th, 2010

Social Networking had seen itself evolve through the years. Websites like Facebook have become platforms for many individuals, organizations, and companies in pushing forward with their goals or advocacies. Many businesses have used Facebook as a more convenient advertising tool to reach out and entice their customers. To improve the business of its customers, Facebook realized that they need some statistics to be able to gauge their company’s performance.

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How To Avoid Online Business Scams

June 1st, 2010

It sickens me when I see websites and TV commercials that scream how easy it is to make money online. Yes, according to them, it’s very simple and within a month or so you’ll be living the high life — fast cars, cool houses, mai tais on the beach. Not.

Here’s the truth about starting a small business whether online or off. It’s hard work. Overnight success takes years to happen. You will endure lots of failures (hopefully small!) along the way. But success will come to you if you define a path and take action.

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Building Better BI Management With Mobile Data Mining

May 17th, 2010

Lots of articles talk about the need to provide BI and analysis on mobile devices. And lots of enterprise applications want to “mobilize” themselves. But I don’t see it. I don’t think employees want to do BI on a smartphone or even data mining on an iPad. Nor do they just want to enter data using it. They want their smartphone to be a partner in their day to day work, an intelligent assistant perhaps. This is different from how a consumer views their smartphone only in terms of what it means for companies. When the person holding the phone works for you rather than being a customer you need to make the phone do different things. The good news is that the new generation of smart devices makes this kind of intelligent device practical – it just needs companies to think about decision management as well as mobile devices.

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Managing Your Open Source Licensing

May 3rd, 2010

As open source usage becomes mainstream, it’s important to ensure you’re using a product your company can rely on in the future and that the use complies with open source licensing.

Open source support provider OpenLogic reports over 330,000 open source software packages for enterprises to choose from. Finding the right open source project, with the right license and the assurance of a viable future for the project can be difficult for enterprises to say the least.

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CIOs Becoming More Strict About Social Media

April 19th, 2010

Social networking sites such as Twitter and Facebook allow people to communicate more easily, but many companies are placing restrictions on how employees use these service at work, according to a new survey by Robert Half Technology.
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Should Managers Monitor The Online Social Interactions Of Their Employees?

April 5th, 2010

Earlier on today, I bumped into one of those blog posts that you know is not going to leave you indifferent; quite the opposite, because it touches base on a growing trend that you know is going to cause plenty of trouble ahead, specially for most businesses out there who are starting to embrace social software as their next wave of collaborative and knowledge sharing tools. Even more when that trend collides, up front, with some fundamental privacy rights of knowledge workers. And maybe of employers, too! Have you read Keeping a Closer Eye on Employees’ Social Networking by Joshua Brustein? If you haven’t, you should.

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What You Can Learn From A PR Crisis

March 22nd, 2010

You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for many companies, that advice will come too late. Unfortunately, it’s human nature for us to ignore things (such as getting prepared for a crisis) until after we are hit with the crisis. It always feels like we can put that task off in favor of more urgent matters, but eventually the crisis comes and are caught unprepared. So, if you’ve just weathered such a PR crisis, what do you do now? OK, I mean after you get some sleep.
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