This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales, and search marketing in the same sentence at least once (or maybe a thousand times). Well, make it 1001. As the economy continues to crawl along (or move backwards depending on the day), this will be even more important as sales people get (gulp!) desperate. I am not afraid to say that there is nothing worse for business than a desperate sales person and that it holds true on both sides of the equation, meaning for the employer and the client.

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While Google offers advice on hiring SEO consultants, there’s not much information about how to get the most value afterwards.  There’s an impressive amount of information and resources for webmasters on SEO related topics, but I’m pretty sure Google as a company has never hired a SEO agency and therefore isn’t in the client/vendor relationship advice business.

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Google and Apple are perhaps the media’s two favorite tech corporations.  Google puts out what seems like a dozen blog posts per day, with the occasional press release to boot.  Apple, on the other hand, doesn’t share much info until high-ranking officials actually announce something on a stage, and this secrecy seems to have worked out well for the company.

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During a late lunch (for me) or an early dinner (for my wife’s grandparents) at Applebee’s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the conversation inevitably turn to Twitter.

It wasn’t the most senior members at the table who were interested in tweeting — thank goodness,as that would have made me fall off my chair faster than an Applebee’s Top Shelf Long Island Iced Tea. Instead, my uncle, an optometrist, had been hearing about Twitter and wondered if he should tweet professionally.

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At the moment, Google’s got a market cap of $131.4 billion, and the search giant is a household name in many different countries.  Managers might do well to emulate its execs’ style, then, and a recent article on cofounder Sergey Brin should help you do exactly that.

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At least a quarter of employees are worried about debt, with one in five reporting they are being kept awake at night by financial worries and over ten percent say their health was suffering as a result, according to a survey from the UK based Institute for Employment.

Studies.

Workers in both the public and private sectors do not feel in control of their finances (30%), and those in poor financial health are least likely to use the financial education offered by their employers.

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With the current economy in crisis, businesses are scrambling to stay afloat. Many are abandoning their strategic, long term objectives for quick fixes and short-sighted survival tactics. Some of today’s most popular business books from The Tipping Point to Freakonomics feature companies that have stumbled upon greatness without an ounce of strategic planning involved. And with the rapid evolution of real-time media, virtual offices and globalization, companies seemingly have to change their game plans on a daily basis to keep up.

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We are currently facing a challenging economic climate which is forcing many companies to cut costs in order to survive. There are different ways of doing this, and unfortunately, a popular one is slashing employees, projects and even entire departments. Consequently, almost everyone in the business world is now looking for a way to justify their work to upper management and other stakeholders in order to be spared.

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