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Are You Trying To Do All Of Your Marketing Yourself?

Monday, April 25th, 2011

This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me realize how much I depend on Frank and on my other blog contributors to keep this thing running every day. We post almost every business [...]

Are Relationship Management Skills a Predictor of Success

Monday, April 11th, 2011

Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back has built a multimillion dollar business out of his passionate message regarding relationships. In fact, he boldly claims that relationship management skills are the number one predictor of the success of an organization.

Do I Need a Social Media Policy?

Monday, March 28th, 2011

Do you need a parachute when you jump out of a plane? Every business, if they engage in social media, needs a policy in place.

APR vs. MBA: Which Letters Matter More?

Monday, March 14th, 2011

It’s a common debate among folks in the PR world: What makes more sense: obtaining my APR or getting an MBA? Before we get into this discussion, note that I earned my APR a number of years ago. I do not have my MBA (although I took one class at the University of St. Thomas [...]

My 10 Useful Twitter Tools for the Business User

Monday, February 28th, 2011

People are asking for social media tips and tools and tricks so here’s a few more teasers for you. Twitter is fun but it can also be very useful for your business. I’m no expert and never claim to be a Twitter “expert”, that phrase actually bithers me a fair bit as it seems to [...]

Why Should You Invest In Your Lowest Level Employees?

Monday, February 14th, 2011

My old friend Marcia Conner pointed me to this great piece yesterday Investing at the Bottom of the Ladder that discussed how “Companies that invest in their lowest-level employees are more productive and more profitable”. Personally I found this cheering and a nice counterpoint to the outsource everything, always reduce costs no matter what mindset [...]

Are Your Employees Advocates For Your Products?

Monday, January 31st, 2011

In the world of the social Web, product recommendations by individuals seems to be gaining more credibility that those by the product producers. But do employees tend to recommend the products that their company produces? This is a question that Matt Brown asks in the Forrester report, Do Your Employees Advocate For Your Company? It [...]

Using Internships As A Recruiting Tool

Monday, January 10th, 2011

Last fall local Minneapolis integrated brand agency, Fast Horse, started its Intern-for-A-Day program. The premise? To give students and recent grads an insight into agency life at Fast Horse–and a way for the agency to get to know these students/grads better before hiring them full-time. What is also interesting about Fast Horse’s approach is they [...]

How To Address Stolen Content Issues

Monday, December 27th, 2010

One of the wonderful things about the web is that most of the world’s information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking [...]