Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun [...]

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing.

The idea of community in business has taken top billing in recent years due in large part to the obvious growth of social networks and the community aspect they foster.

Just to re-cap all of the data and the charts shown in this post are from a report which Jane McConnell put together.  You can find the report available for purchase as well as a link to her new survey for 2012 here.

During the course of yesterday, my good friend, the always insightful Ana Silva was wondering, over in Twitter, and in her own blog, too!, under the heading “The Cluetrain Manifesto on art, work and life“, about potential new books to read during the summer vacation. A bunch of us dropped by and shared some suggestions [...]

Harmon.ie commissioned a recent study that reported digital distractions have become a major issue at work. They affect both work and time outside work hours, often blurring the distinction between the two. For example, the majority of people under the age of 40 stay digitally-connected in bed, and 44% of people stay connected during a [...]

One of my all time favourite social networking tools for informal learning, as well as information discovery, on a good range of interesting and relevant topics, and specially Enterprise 2.0 / Social Computing and Social Business as of late is Slideshare. I could spend hours and hours in there diving through slide deck after slide [...]

Curating good, relevant content that matters to you is just such a wonderful thing! Over the last couple of years there have been a good number of really insightful, and very helpful, blog posts that have caught my attention on what, to me, is still one of the most important topics within the corporate environment [...]

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty. Not participating doesn’t make people stop talking about you. It just means you aren’t part of the conversation… Let’s look at the [...]