You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for many companies, that advice will come too late. Unfortunately, it’s human nature for us to ignore things (such as getting prepared for a crisis) until [...]

We’ve arrived at the year social media takes off. Clearly, social media is already booming, but in 2010, businesses are embracing this new marketing tactic like never before. Twitter and Facebook aren’t just for mindless procrastination anymore. Fortune 500’s are signing up for Twitter handles, budgeting thousands of dollars around year-long social media campaigns. But [...]

Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]

Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within [...]

This week I thought I would write about decision-centric organizations. Organizations face many challenges in today’s business climate. Organizations whose success or failure is determined by the decisions they make (which claims to pay, which customers to target, which transactions to investigate for fraud) are handicapped by systems that are centered on processes or functions. [...]

There’s a movie I saw recently that encapsulates the way most people feel about the job market, ‘Up in the Air’. In the future, I think this will be the film we all look back on to catch a glimpse of how the first 21st century decade looked. I won’t go into all the details, [...]

It’s so funny to think of how our country has changed in just 50 years. What is relatively a small speck of time in the history of the Earth, feels like eons in our society and culture. Take the workplace for instance. If you took a snapshot of what a business looked like in 1959 [...]

‘Streamlining’ has been a buzzword in the management field for quite some time now. I’m sure when the printing press was first invented, someone said “Hmm, this will definitely streamline my business”. Of course, utilizing paper or any other technology for streamlining your business is only effective if you have the knowledge to do so. [...]

Chris Walker, on Twitter, asked a question I get often: “Any advice on getting followers?” It’s the worst question in social media. Sorry Chris for picking on your question. It’s actually a question lots of people wonder, but it’s the kind of thing that no one really can answer. Why?