“If your organization is going to excel, it needs the right people. But virtually every one of the standard approaches to selecting those right people is dead wrong”, writes leadership strategist and Chairman and CEO of Leadership IQ, Mark Murphy, in his pioneering and real world research based book Hiring for Attitude: A Revolutionary Approach [...]

Previously, I had posted about the lack of multiple managers for Google Plus pages, a fact that made creation and delegation of such pages awkward in the real world.  Well, I can say now that the feature is available.  (h/t/  Impulse Webdesign for emailing me about it while I was on holiday.)   I am looking forward [...]

Modern day businesses are living in a digital age where the key to success relies highly on online presence. As a small business owner you’re probably familiar with the marketing benefits that social media profiles can provide for your business. With increased traffic, brand exposure, and arguably better Google rankings, social media is currently the [...]

In our “State of Enterprise 2.0 Collaboration Report” we found something interesting when we looked at manager resistance to these new tools  and strategies.  Some of the top reasons for manager resistance included uncertainty of tangible ROI and uncertainty of overall value of how emergent collaboration can meet business objectives.  Fair enough right?

Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems.

Lots of companies invest money and resources in the creation of employee handbooks. These valuable tools usually dive deeply into rules, regulations, mission, policy and conduct, but often ignore what might be the most important category of all – marketing.

Initially there was the Facebook persona profile and, since that was all we had, businesses jumped in and made the best of using this not so ideal business tool. Then came business pages and again businesses embraced them and in many cases tried to separate business and personal with this approach.

In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up.  I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way.

The B2B Track during day one of Content Marketing World in the “Gold Room” was jam packed for each session. That includes this session about Corporate Blogging and Globalizing your Editorial with two speakers from SAS and Intel. Since the topics were so different, I decided to split the liveblog post into two. This is [...]