Here are several excerpts from an article by Lauren McKay, Editorial Assistant with CRM Magazine, 7 Rules for a Smart Social Strategy. Check out the complete source article for examples of each of the 7 key principles: Now more than ever, social media is having an effect on buying decisions.

Here’s a summary of a free white paper that’s available from technology research firm Quocirca, Reaping the Benefits of Unified Customer Communication Management:

Here are a series of posts by Bruce Temkin that introduce and discuss The 6 New Management Imperatives:

Here are several excerpts from an interesting article by Andrew Boyd, Chief Research Officer for the Aberdeen Group, 3 Low-Cost or No-Cost Customer Management Tips for Uncertain Times: In a recessionary environment, sales and marketing managers should prepare themselves for lengthened sales cycles and decreased pipeline velocity. Tried and true tactics that have always worked [...]

Here are several excerpts from an article by Rick Cook, Convincing Your Sales Force to Use SFA. About the only thing I’d add is that I believe that it’s critical that representatives from the sales organization, (both management and staff) be integrally involved in the SFA technology selection process. Also, once you’ve narrowed down the [...]