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[2005-03-26] A Conversation with Steve Rubel, Micro Persuasion
Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog. He is arguably the most prominent and influential blogger in the PR profession either side of the Atlantic.

[2005-03-16] Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.

[2005-03-16] Creating a Winning Staff Team
As a business owner, I've had staff come and go over the years: some have done extremely well, and others not so well.

[2005-03-08] How Managers Can Help Retain Their Best Employees
A major problem for employers today is attracting the best talent, and then retaining key employees. Research shows that the key ingredient for retention lies within the manager's ability to understand what employees really want.

[2005-03-07] Can Coporates Blog?
When it comes to the blogosphere, companies can be damned if they do and damned if they don't, so what's the answer?

[2005-03-03] Dr. Phil vs. the Soviet Union
Lucy Kellaway wrote a terrific piece on CEO blogging for the Financial Times. Her thesis is that the key point about executive blogs is risk.

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