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Communication
Phone, Fax, Email Services... |
Company Information
Franchies, Exspansions, Contacts... |
Conventions
Expos, Showcases, Speakers... |
Education
College, Private, Practical... |
Employees
Office Space, Employment, Freelance... |
Hiring
Webservices, In-House, Out-Source... |
Human Resource
Interviews, Application Software, Hiring... |
Interview Strategies
Goals, Teachers, Samples... |
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[2004-12-31] Copyright Myths and Creative Common Sense
A handful of myths have spawned practices, particularly among bloggers and website owners, that turn copyright law on its head ...
[2004-12-21] Online Spin's 2005 Predictions
Tom Hespos posts an interesting article on the acceleration of audience fragmentation - and there's no reason to think it will stop anytime soon.
[2004-12-21] How to Start Writing Policies and Procedures
Any old policy and procedure format saves time by not having to start from scratch, right? Well, not necessarily.
[2004-12-20] Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
[2004-12-20] A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.
[2004-12-16] Don't Get Caught With Your PR Down!
Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?
[2004-12-16] Auditing Improves Effective Planning
Speak of operations assessment, and we'll hear its significant value. Speak of an audit, and we'll run for the nearest emergency exit. There's no difference between the two, yet that word audit chills us. But is an audit really designed to help us or hurt us?
[2004-12-15] Policies and Procedures Used as Management Key
Managers know the difficulty of getting people to do the right things the right way. And employees need their expertise and understanding of the way things should be done. But how do you get it across so it actually sticks?
[2004-12-13] What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?
[2004-12-10] The “Greatest” Leaders Are Often The Worst Leaders
It's a common occurrence, a CEO leads a company to record earnings, retires and in months, those once high-flying earnings are dropping like shot ducks.
[2004-12-08] Inoculate Yourself Against Bad PR
What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
[2004-12-07] Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
[2004-12-07] How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren't being met, and hours are spent on unproductive tasks. Just when you think the company would never get on track, the CFO recommends that you learn more about something called operations assessment.
[2004-12-06] Technology Not Answer to Every Problem
Understanding where technology is strong and where people are strong is an essential skill of the modern manager. Too often today, technology is doing things that would be better done by people.
[2004-12-06] PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
[2004-12-02] Imagine PR Like This Helping You
As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.
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