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Communication
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Company Information
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Education
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Employees
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Human Resource
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Interview Strategies
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[2003-09-30] Invite Self-Managed Staff
"Treat people as if they were what they ought to be, and you help them to become what they are capable of being."
- Goethe
[2003-09-25] Accountability: The Key to Respect, Raises, More Staff and Bigger Budgets
First the bad news
As businesses "down size," "right size, " merge or are acquired, jobs are lost. So, if you're worried about your future, you're not alone. With today's business climate the way it is, I know many marketing and communications professionals who have had severe budget cuts, run understaffed departments, or fear being let go during the next wave of cutbacks.
[2003-09-24] 7 Leadership Strategies to Help you Handle Change
Change before you have to. The external world always demands change and improvement. Beat the market. Create internal mechanisms that force you to make changes long before you have to.
- Kathleen O'Connor
[2003-09-04] PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
[2003-09-02] Manager David Succeeds with the Imp's Help
Listen to the classic tale "The Bottle Imp" by Robert Louis Stevenson. The hero Keawe purchases a bottle that holds a magical imp. The imp will grant any wish of Keawe's, but if he should die while still the owner of the bottle, he will burn in hell for eternity. Keawe has the right to sell the bottle but it must always be sold for less than what was paid for it.
[2003-09-02] Web Store: Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come close to $100 billion, representing 4.5 percent of total retail sales.
[2003-09-02] Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
[2003-09-02] What Is "Best Practice" Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."
[2003-09-02] Communication Secrets of Top Managers
True leaders don't communicate organizational goals through grand speeches or catchy slogans. They do it quietly - by listening, gaining cooperation and satisfying others' needs. Here's how:
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