Budgeting for Social Media
Posted by Jessica Lezama
Social media is booming and everyone has jumped onto the bandwagon. Not only is it ‘free’ but it has revolutionized the way businesses connect with their customers. There are many benefits to using this sort of marketing but are you seeing a return on your investment? When you invest money, time and energy into anything you want to ensure you are seeing your profits. It’s not hard to use any of these mega popular tools but knowing how to strategically maximize them so they work for you is necessary.
I personally believe that all marketing modes should be used in a supplemental manner to bring awareness to whatever it is you want recognized. For example, if you have a website, use your social media accounts to promote it. This will bring in more traffic which in many cases turns into leads and then it’s up to you to convert them into sales. Connecting with your targeted audience through different platforms will extend your reach and diversify the traffic that comes your way. Adding links to your images, profile and updates are a dynamic way to start seeing a spike in curious visitors.
We all want to believe that social media is free, it’s not! It takes more than just creating an account to start seeing a profit, financial or not. Here’s how I’ve concluded that social media for business is an added but needed expense to your company and why budgeting for it is a must.
1. Time Investment: Your time is valuable and people dedicate hours per week on their social accounts. Many small businesses lack the time for such a commitment and outsource. By outsourcing to a professional you have to pay for their services but, it’s necessary because you want to ensure that your online presence is sterling and you’re creating a buzz in the right way.
Want Professional Assistance? See how you can start benefiting from outsourcing
2. Financial Investment: In order to extend your reach you need to publicize your social business account. Aside from your friends and followers, how will others know you exist if you don’t do the footwork needed to put yourself out there? Through paid advertising you will be able to touch bases with ‘new eyes’. Think of the possibilities. Here’s a few things to factor into your monthly budget:
- Purchasing ads
- Promoted posts
- Print advertising
- Multimedia advertising
- Gifts & prizes
- Free trial services
Ask about 25/8’s Tutorials on Social Media
3. Creative Investment: A lot of thought goes into guarding your brand’s online reputation. Without being creative, relevant and offering quality information you can ruin what people think of you. Remember that social media has affords the customer a ‘preview’ prior to purchasing. By creating and maintaining a well put together social media account, connecting through comments, messages, photo sharing, updates and more you become relatable. Creativity may not come as easy to others as it does to you so therefore-it is a major investment. This to, can also be cushioned by outsourcing to a professional.
See how you can keep visitors coming back though creative content
Don’t over complicate the social experience, have fun and enjoy it. Your customers and visitors will see how transparent you are and when they believe that you care about not only their business, they will come back. Create an environment that people want to be in and start seeing a return. Continue to create a fulfilling experience for them that is worth their while through savings, educational content or good ol’ friendship. In the end along with them, you will prosper.
Have you added these costs to your monthly budget?
About the Author: Jessica Lezama is the founder of 25/8 Virtual Office and stands behind almost a decade of experience in Administration, Customer Relations and Marketing. Upon transitioning from Executive Assistance to starting her own virtual business, Jessica now teams up with small business owners and professionals nationwide. 25/8 Virtual Office was created to offer premium support without the hefty price tag allowing companies to grow while saving money, time and energy in the process. www.258virtualoffice.com.