In our “State of Enterprise 2.0 Collaboration Report” we found something interesting when we looked at manager resistance to these new tools and strategies. Some of the top reasons for manager resistance included uncertainty of tangible ROI and uncertainty of overall value of how emergent collaboration can meet business objectives. Fair enough right?
Archive for November, 2011
Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems.