Do you need a parachute when you jump out of a plane? Every business, if they engage in social media, needs a policy in place.

It’s a common debate among folks in the PR world: What makes more sense: obtaining my APR or getting an MBA? Before we get into this discussion, note that I earned my APR a number of years ago. I do not have my MBA (although I took one class at the University of St. Thomas [...]