Embracing Social Technology To Transform Leadership
Posted by Brian Solis
Welcome to the fourth episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. My guest in episode 4 is Charline Li, founding partner of Altimeter Group, author of the new book, Open Leadership and also my dear friend.
The premise of “open leadership” sets the stage for executives to embrace social technology to transform the way they lead. In our discussion, we also review how social behavior and activity demand that leaders not only embrace open leadership, but also open engagement.
The future of business requires the embodiment of a culture that will inspire communities and also adapt to them to earn greater relevance and prominence over time. Companies that aspire to a mission or higher purpose, something bigger than the brand, something bigger than profitability, can and will excel. Social consumers don’t simply follow businesses because they show up on Facebook, Twitter or any other social network. They do so because their attention, trust and loyalty is earned in real time and over time.
As Charlene explains, it takes both evolution and revolution to define new leadership and inspire existing in new markets in the era of social business.
“You give up control in order to get more power.”
– Charlene Li
Open Leadership is available at bookstores everywhere…
About the Author: Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.