Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from across the globe.

I recently noticed a post from Jeremiah Owyang asking the readers of his blog for their input on Facebook marketing best practice.

Here is the feedback I shared:

1. Understand the online habits of your community – identify when your community are online so that you can time your Facebook update so that it has a chance to appear when they log on in their feed on their home page without too much scrolling. This simple online visibility tip could increase the possibility of them engaging with your update

2. Manage the frequency of posting – Take care not to publish content too frequently to your Facebook Page – if all people can see on their Facebook home page feed is your updates not their friends they may ‘unlike’ your Facebook Page or hide your feed

3. Don’t forget to promote your Page – When starting a Facebook Page we have found that also investing in engagement ads (on the home page of Facebook) has assisted in increasing the visibility and number of people joining your community quickly

4. Post relevant refreshing content – Keep your competitions relevant to the community on your Facebook Page. This may seem obvious but it is often overlooked. Your competition does not have to be for something that has an expensive price tag – but it is something valued by your community. Note – if you are hosting a competition or give way, make sure you comply with the guidelines for promotions and competitions (there are many brands who don’t and risk their Facebook Page being deleted)

5. Make it easy to do business with your app – When adding applications make sure you test it for useability – too many clicks as part of the process and people won’t add your application and if it’s not easy to use and does not add value (or fun) to them your Facebook app will remain a secret.

But what ideas would you add?

ADDITIONAL RESOURCES

Access my FREE Facebook webinar about using Facebook Pages

Access my FREE Facebook webinar about Facebook Advertising

Access my guide to Facebook Pages best practice guide for colleges and universities

Perhaps Facebook not where your potential clients are networking online? If they are using LinkedIn you might want to access my FREE LinkedIn for business – make sure that you leave a valid email address so that you can access a discount off my forthcoming 4 week programme starting the 9 August 2010 called “LinkedIn for Business Leads and Profits”. The discount is valid until the 31 July 2010.

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This entry was posted on Monday, July 26th, 2010 at 8:30 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Krishna De is an award winning brand engagement strategist and author. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands and the personal brand of leaders using traditional and social media platforms. You can access her articles and podcasts at 'Biz Growth News' and subscribe to her ezine 'Biz Growth Express' for exclusive articles, free masterclasses and resources about branding, marketing and social media.