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Archive for June, 2010


Shifting Perspective: Community-focused Engagement

Monday, June 28th, 2010

Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us ” as this enlivens a new era of community-focused marketing and engagement.

Improving Your Company’s Social Performance

Monday, June 14th, 2010

Social Networking had seen itself evolve through the years. Websites like Facebook have become platforms for many individuals, organizations, and companies in pushing forward with their goals or advocacies. Many businesses have used Facebook as a more convenient advertising tool to reach out and entice their customers. To improve the business of its customers, Facebook [...]

How To Avoid Online Business Scams

Tuesday, June 1st, 2010

It sickens me when I see websites and TV commercials that scream how easy it is to make money online. Yes, according to them, it’s very simple and within a month or so you’ll be living the high life — fast cars, cool houses, mai tais on the beach. Not. Here’s the truth about starting [...]