You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for many companies, that advice will come too late. Unfortunately, it’s human nature for us to ignore things (such as getting prepared for a crisis) until [...]

We’ve arrived at the year social media takes off. Clearly, social media is already booming, but in 2010, businesses are embracing this new marketing tactic like never before. Twitter and Facebook aren’t just for mindless procrastination anymore. Fortune 500’s are signing up for Twitter handles, budgeting thousands of dollars around year-long social media campaigns. But [...]