Here are several excerpts from an article by Lauren McKay, Editorial Assistant with CRM Magazine, 7 Rules for a Smart Social Strategy. Check out the complete source article for examples of each of the 7 key principles: Now more than ever, social media is having an effect on buying decisions.

This is one of the most refreshing ideas in business today, have managers actually held accountable for how well their divisions are doing, and how much money they are making. In the only instance I have seen of this phenomenon in a long time, Microsoft top leaders all took a pay cut because of the [...]