Here’s a summary of a free white paper that’s available from technology research firm Quocirca, Reaping the Benefits of Unified Customer Communication Management:

6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.