Google and Apple are perhaps the media’s two favorite tech corporations.  Google puts out what seems like a dozen blog posts per day, with the occasional press release to boot.  Apple, on the other hand, doesn’t share much info until high-ranking officials actually announce something on a stage, and this secrecy seems to have worked out well for the company.

There’s a lot to be said for being open, of course; after all, it seems natural to try to spread correct information and build appropriate levels of excitement.  Still, Apple’s quite popular, and Brad Stone and Ashlee Vance recently detailed some rather paranoid corporate behaviors.

In a New York Times article, they wrote, “Work spaces are typically monitored by security cameras . . . .  Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful . . .”

Also, “Philip Schiller, Apple’s senior vice president for marketing, has held internal meetings about new products and provided incorrect information about a product’s price or features, according to a former employee who signed an agreement not to discuss internal matters.  Apple then tries to track down the source of news reports that include the incorrect details.”

So if, for whatever reason, you think your company needs to keep a lid on things, know that some precedents have been set.  Just be careful about incurring any you-don’t-trust-us backlash.

This entry was posted on Tuesday, June 23rd, 2009 at 10:59 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.