Here are several excerpts from an interesting article by Andrew Boyd, Chief Research Officer for the Aberdeen Group, 3 Low-Cost or No-Cost Customer Management Tips for Uncertain Times: In a recessionary environment, sales and marketing managers should prepare themselves for lengthened sales cycles and decreased pipeline velocity. Tried and true tactics that have always worked [...]

These days, corporate blogging is a great way to connect with your customers and participate in discussions about your products online, but do consumers trust them? Apparently not, according to a recent study conducted by Forrester Research. The research indicates that only 16% of people who read corporate blogs trust them: the lowest percentage amongst [...]

One of the most powerful aspects of social media is the ability for the people inside your company to connect with the people outside your company. Social media, at its best, is transparent and authentic. One of the most common and effective ways to do this is to allow your experts, your talented personalities demonstrate [...]