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Archive for May, 2008


Community Manager’s Evolving Role

Thursday, May 29th, 2008

Community managers like hats. And that’s a good thing – because they wear several. It’s hard to list everything a community manager does because that list varies from company to company and Web site to Web site. It’s also a moving target. I recently spoke with a friend of mine at the Patricia Seybold Group, [...]

Convincing Busy People Corporate Blogging Is Worth It

Tuesday, May 13th, 2008

I joined Cadence Design Systems a little over a month ago as the company’s social media/Web community manager. My first mission: recruit, train (and then, on a weekly basis, cajole) a small army of expert bloggers from within the company’s ranks of engineers and product managers. Cadence makes the software and hardware tools that very [...]