Google and Apple are perhaps the media’s two favorite tech corporations. Google puts out what seems like a dozen blog posts per day, with the occasional press release to boot. Apple, on the other hand, doesn’t share much info until high-ranking officials actually announce something on a stage, and this secrecy seems to have worked out well for the company.
During a late lunch (for me) or an early dinner (for my wife’s grandparents) at Applebee’s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the conversation inevitably turn to Twitter.
It wasn’t the most senior members at the table who were interested in tweeting — thank goodness,as that would have made me fall off my chair faster than an Applebee’s Top Shelf Long Island Iced Tea. Instead, my uncle, an optometrist, had been hearing about Twitter and wondered if he should tweet professionally.
At the moment, Google’s got a market cap of $131.4 billion, and the search giant is a household name in many different countries. Managers might do well to emulate its execs’ style, then, and a recent article on cofounder Sergey Brin should help you do exactly that.
At least a quarter of employees are worried about debt, with one in five reporting they are being kept awake at night by financial worries and over ten percent say their health was suffering as a result, according to a survey from the UK based Institute for Employment.
Studies.
Workers in both the public and private sectors do not feel in control of their finances (30%), and those in poor financial health are least likely to use the financial education offered by their employers.
With the current economy in crisis, businesses are scrambling to stay afloat. Many are abandoning their strategic, long term objectives for quick fixes and short-sighted survival tactics. Some of today’s most popular business books from The Tipping Point to Freakonomics feature companies that have stumbled upon greatness without an ounce of strategic planning involved. And with the rapid evolution of real-time media, virtual offices and globalization, companies seemingly have to change their game plans on a daily basis to keep up.
We are currently facing a challenging economic climate which is forcing many companies to cut costs in order to survive. There are different ways of doing this, and unfortunately, a popular one is slashing employees, projects and even entire departments. Consequently, almost everyone in the business world is now looking for a way to justify their work to upper management and other stakeholders in order to be spared.
Here are a series of posts by Bruce Temkin that introduce and discuss The 6 New Management Imperatives:
“I hate this job!” You hear this often from people who are not satisfied with the job they hold. But they can’t take this thing called “job” away from them because it brings food to the table, buys them clothes and shoes to keep them in fashion, buys medicine to keep them healthy, and pays for almost everything they need on a day-to-day basis. Technically, it’s ironic that something like a “job” would be hated by so many people when it can bring them many benefits.
Psychologically, if you hate your job, it only means it’s something you do against your will. Anything that resists a flow makes the flows difficult. Similarly, anything that assists a flow makes the flow move faster.
Most people know that Internet marketing is a good option for companies regardless of the economic climate. I say most people that is unless you are referring to the highest levels of leadership and management in most companies. When there is little or limited knowledge of Internet marketing including social media at the highest levels of a company there will be trouble.
Consistently I encounter business owners, CMO’s and high level marketing professionals who are either ignorant of Internet marketing’s options or naive to the impact that Internet marketing will have on their organization. I still find it hard to believe but it happens with great regularity. I wonder how this is possible but then I move to the more important question: How can this organization get through, around or past this knowledge gap at the top to experience the real opportunity that Internet marketing offers to them?
In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation about themselves and their competitors online.
The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
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